When fashion decides to champion a new colour trend it quickly becomes the season’s staple shade, but translating that into the world of beauty is a very different story. Accessorising your outfit successfully with a splash of the season’s hottest hue is one thing. But working with colours within your make-up routine can be tricky particularly when it comes to glamour’s signature staple - lipstick. Get it right and you’ll look gorgeous. Get it wrong and the results can look garish, drab or down-right dreadful! So, what’s a make-up artist’s number one rule for picking the right shades? Always match your lip shade to your skin tone.

Now Max Factor have done the hard work for you ensuring that whatever you do your smile will be picture perfect. Step up new Colour Collections; a skin tone specific range of luxurious lip colours expertly chosen to suit you whether you’re fair, medium or dark.

Created by the fashion world’s favourite make-up artist, Pat McGrath, her vision was to start with 119 Max Factor lipstick shades. With her team of make-up artist experts she then set about personally matching each to one of three skin tones. Using women of all skin types, the project took Pat and her team around the globe, refining the shades until they’d found three perfect palettes.

he results will revolutionise the way you choose your lip colour. No more lipstick graveyards of mistake buys and unsuccessful colour choices, every shade in your personal colour palette is guaranteed to give a beautiful new you. Now there’s no excuse for playing it safe with colour!