Executive Sport represents a new working wardrobe for the active career woman. It is sexy and feminine, yet practical. Her hair and make-up symbolise natural health and inner confidence. The urban executive is in control because of her natural vigour; she has no need for masculine working attire to relay that quality.

Sportswear - previously absent for a while - combines with workwear to create a new laid-back urban uniform for the active modern career woman. Last season the power suit came in the form of drab masculine factory overalls; before that it was about continental uniforms. This season, it's softer, sexier and sportier, and reveals more flesh than before. Layering is also common. Colours remain neutral; taupes, beiges and whites are key. The blouson-style parka replaces the more formal and restrictive trench coat.

On top of the 'pared-down' even complexion, a light dusting of bronzing powder is sometimes applied to add a healthy, tanned glow to the face. It's a fresh, sporty look and is far more subtle than the deep 80s tans seen in the past. This glow is recreated using a cream foundation that is one shade darker than the natural colour of the skin; light bronzing powders and gels are also used.

Max Factor Make-up Artist Pat McGrath advises "Buy two foundations; one in your natural shade, and one in one shade darker. Mix the two together to create a natural chestnut blush on the face. This is more instant than using a fake tan, and much more natural."