Traditionally with coloured mascaras women have had to compromise on lash length or definition. Masterpiece Beyond Length Mascara will offer women the opportunity to create beautiful, visibly longer defined lashes with an added twist of subtle colour.

Double ended mascaras tend to "build" lashes by coating them with a primer and then a rich topcoat colour. Masterpiece Beyond Length Mascara is a revolutionary double ended mascara with a rich base coat that creates perfectly defined and visibly lengthened lashes and an iridescent top coat that applies a twist of colour.

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Increasingly coloured mascaras are being used to emphasise dramatic eye-catching make-up on the catwalk and on the pages of cutting edge fashion magazines. This has prompted coloured mascaras to increase in popularity on the high street.

Whilst a greater selection of coloured mascara shades are available the colours offered are typically flat colour. With Masterpiece Beyond Length Mascara Max Factor has taken coloured mascara to a new level. Masterpiece Beyond Length Mascara offers women multi-dimensional colour highlights with a 2 step mascara that offers a rich, dark basecoat and an iridescent top coat.

The Max Factor Masterpiece iFX brush delivers up to 70% visibly longer lashes( vs bare lashes). The brush maximises the impact of the light reflecting colour formula. With Max Factor Masterpiece Beyond Length Mascara women can create beautifully coloured lash effects without compromising on lash length or definition.

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The benefit of using coloured mascara is to draw more attention to the lashes. However, traditional coloured mascara with a standard formula can be lost on the lashes or so bright it is reminiscent of the garish 1980’s blue mascara look. Ideally, coloured mascara should be subtle enough to create intrigue yet noticeable enough to catch the eye as you move.

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Increasingly coloured mascaras are being used to emphasise dramatic eye-catching make-up on the catwalk and on the pages of cutting edge fashion magazines. This has prompted coloured mascaras to increase in popularity on the high street.

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Masterpiece Beyond Length Mascara is available in the following colour combinations - Blazing Black (black /pink), Tanned Black (black /bronze), Moonlit Black (black /silver), and Burnished Brown (brown /bronze).

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The human eye identifies colour from the light that is reflected back from a surface. Black mascara absorbs light and does not reflect any colour whilst coloured lashes can reflect the light and therefore attract more attention.

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The iridescent colour top coat adds a twist of subtle yet eye catching colour to the lashes. It is designed to reflect more light than typical coloured mascara - iridescent pearls are suspended in a clear base that maximises their ability to express colour. The effect is that the pearls catch the light and shimmer as you move – when you turn your head or blink your lashes.

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Versus two step mascara:
Other two step mascaras offer a variety of benefits i.e. length plus volume or conditioning plus length. Masterpiece Beyond Length Mascara is the only two step mascara to give you both visibly longer lashes from its base coat and eye catching colour from its iridescent top coat.

Versus coloured mascara:
Typically, coloured mascaras provide colour in an opaque base, which dampens some of the colour impression on the lashes. In order to provide noticeable colour, they need to be very bright. Masterpiece Beyond Length Mascara is designed to reflect more light than typical coloured mascara - iridescent pearls are suspended in a clear base that maximises their ability to express subtle yet eye-catching colour.

Versus traditional brushes:
Masterpiece Beyond Length Mascara features two Max Factor Masterpiece iFX brushes. During the first step the iFX brush is able to apply the rich, dark basecoat to the tips of lashes to increase their visible length and create superb definition. During Step Two the second iFX brush is able to evenly and expertly coat the lashes with the iridescent top coat to create a subtle yet eye-catching effect.

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The wax and water emulsion of the Masterpiece Beyond Length Mascara’s rich coloured basecoat is designed to be compatible with the lightweight iridescent topcoat. The basecoat formula glides along lashes from root to tip and provides up to 70% visibly longer lashes ( vs bare lashes)

The iridescent topcoat is enriched with pearl particles, similar to shimmering lip glosses. The formula is designed to maximise the impact of the pearls and increase their ability to catch the light and reflect colour.

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The iridescent topcoat is enriched with pearl particles, similar to shimmering lip glosses. The formula is designed to maximise the impact of the pearls and increase their ability to catch the light and reflect colour. As the topcoat is applied to the lashes, the pearls form a gossamer layer on top of the base coat. The pearls then reflect light and colour as you move, highlighting lashes more than typical coloured mascaras.

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Yes, unlike typical lengthening or coloured mascaras, Masterpiece Beyond Length Mascara makes lashes look up to 70% longer compared to bare lashes and the specially designed top coat highlights lashes more than a typical coloured mascara.

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Research by Max Factor revealed that women who were interested in using coloured mascara were not happy to compromise on their desire for longer lashes. They also wanted a subtle, sophisticated effect in stark contrast to the garish 1980s electric blue look. Masterpiece Beyond Length double ended mascara enables them to have striking iridescent colour without compromising on length thanks to the unique two step system.

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Women choose the colour of their mascara based on a number of factors including; their eye colour, their mood, their outfit or the amount of impact they want their lashes to have. Max Factor has created 4 different colour combinations with rich basecoats and iridescent topcoats expertly selected by Make-Up Artists to perfectly complement each other. However, they can be mixed and matched for more individuality.

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During the first step the iFX brush works with the lengthening formulation to coat lashes from root to tip. During the second step the second iFX brush delivers the iridescent topcoat colour evenly to lashes, for more noticeable highlights. There is no benefit of using two iFX brushes over and above one, however by using both you can achieve visibly longer lashes with a twist of subtle colour, without compromising lash definition.

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Masterpiece Beyond Length Mascara is a two step mascara with a breakthrough iFX brush at either end. Step 1 is a rich coloured mascara that makes lashes look up to 70% longer (vs bare lashes). Step 2 is an iridescent coloured topcoat that highlights the lashes and makes them look more visible than a typical coloured mascara. The overall look is longer, more eye-catching lashes.

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The specially designed colour top coat gives lashes a subtle yet noticeable colour, which highlights the appearance of lashes up to 6x more than traditional coloured mascaras.

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Max Factor created a variety of basecoat and topcoat shades and worked with Pat McGrath in choosing the final selection and defining the combinations, based on her Make-Up Artist expertise.

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"When women think of coloured mascaras they often think of the wild rainbow colours of the 1970’s or tacky bright colours. Beyond Length Mascara is a sophisticated and fun way to add a touch of colour to lashes."

"Both ends of the Beyond Length Mascara have the wonderful iFX brush, from Max Factor, which I love. They lengthen and separate lashes so you can now have perfect lashes with a twist of colour."

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Pat McGrath used Masterpiece Beyond Length Mascara backstage during the Milan Fashion Week in February 2007.

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For beautiful lashes with a twist of colour Pat McGrath recommends Max Factor Masterpiece Beyond Length Mascara. For eye-catching results Pat suggests; "Start with the rich colour base that perfectly separates and lengthens lashes and then for the fun part; add a twist of colour with the shiny gel that adds a shimmery effect to the top of the lashes."

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