- How is Masterpiece Mascara different from other mascara?
Masterpiece Mascara features the iFX brush. This patented moulded brush works in tandem with the Masterpiece Mascara formulation to facilitate the precise brushwork required to evenly coat and define the lashes in the inner and outer corners of the eye and in between.
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- How does the iFX brush differ from traditional wire brushes?
The iFX brush is the first mascara brush of its kind and has been created with patented, thermoplastic elastomer technology, which occurs via a new patent pending Moldtrusion? process. It has been designed for precise and even mascara application.
The iFX brush has uniquely soft, flexible bristles, which contact lashes at their root and comb from root to tip. It works in tandem with the Masterpiece Mascara formulation to facilitate the precise brushwork required to evenly coat and define the lashes in the inner and outer corners of the eye and in between.
The bristles of the iFX brush are made of thermo plastic rather than nylon, so are extremely soft and flexible. This means they can conform to reach lashes for precise definition from root to tip. The brush also feels gentler on the lashes than traditional wire brushes, which can sometimes feel harsh. The sleek and tapered brush has also been engineered to enhance application for excellent control across the entire lash line - it is exactly the right size to reach the base of the lashes, with the flexibility to reach and define even smaller lashes, bottom lashes and those at the inner and outer corners of the eyes.
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- How does the Masterpiece Mascara formula work?
The Masterpiece Mascara patented mascara formula perfectly complements the iFX brush technology and works in tandem with the brush to deliver precise results - even and defined mascara application on lashes, from root to tip, perfectly framing the eyes.
The surface characteristics of the brush and mascara have been optimised such that the mascara has a lower energy barrier to cross versus a traditional wire brush in order to transfer product to the lashes. The mascara transfers effortlessly onto lashes rather than collecting on the brush. This leads to superb volume whilst still maintaining beautifully defined lash separation.
The Masterpiece Mascara formula contains a purified mineral complex which promotes lash separation. It also contains heat, abrasion, and water resistant wear polymers which means that once the mascara has been applied to the lashes without smudging or smearing.
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- Will I genuinely see / feel a difference?
It can be challenging to achieve movie make-up artist perfect lashes - flawless definition, quickly and easily without clumping, smudging or smearing. Every lash counts and Masterpiece Mascara's iFX brush helps deliver precise and even mascara coverage on lashes, from root to tip. As a result, lashes are defined, framing the eyes to make them stand out beautifully.
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- How is Masterpiece Mascara different from 2000 Calorie Mascara? How does it differ in application and end look?
2000 Calorie Mascara is designed to thicken the lashes. It gives fantastic volume to the lashes, delivering the optimum volume of product at the base of the lashes for a dramatic "eyeliner" look. This gives triple the lash thickness and triple the impact whilst still maintaining separation at the tip.
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- How is Masterpiece Mascara different from Lash Lift Mascara?
Lash Lift Mascara is designed to lift lashes for an open, wide-awake look. Whilst Masterpiece Mascara is designed to define and separate lashes, ensuring eyes are beautifully framed.
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- How is Masterpiece Mascara different from More Lashes Mascara?
More Lashes Mascara is designed to deliver outstanding volume whilst separating lashes to create the look of twice as many lashes. Masterpiece Mascara, is designed to maximise the definition of the lashes, evenly coating them from root to tip.
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- What does Masterpiece Mascara do?
Masterpiece Mascara's patented iFX brush has been designed for precision mascara application. It evenly coats and defines lashes from root to tip, even smaller lashes, bottom lashes and those at the inner and outer corners of the eyes, to perfectly frame the eyes and make them stand out beautifully
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- Don’t all mascaras deliver definition / separation vs bare lashes?
Mascara can make the appearance of eyes more obvious than bare lashes by darkening the lashes and making the tips appear longer. But the iFX brush technology in Masterpiece Mascara means that mascara is evenly applied to lashes, from root to tip, even smaller lashes, bottom lashes and those at the inner and outer corners of the eyes which can be difficult to reach with traditional wire brush mascaras.
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- I want my lashes to look longer – Does Masterpiece Mascara deliver length?
Yes, because Masterpiece Mascara defines lashes; it reveals the full extent of the lashes. As a result, lashes look visibly longer.
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- I want my lashes to look volumised – Does Masterpiece Mascara deliver volume?
Yes, in addition to defining lashes, the soft bristles of the iFX brush interact with the lashes, meaning a high level of mascara product is delivered to the lash. As a result, Masterpiece Mascara actually creates volume as well as defining lashes.
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- I want to define and separate my lashes for maximum effect. Does Masterpiece Mascara deliver this kind of look?
Yes, Masterpiece Mascara's iFX brush and formula have been designed to enhance mascara application for superb definition. This frames the eyes and enhances their shape to make them stand out beautifully
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- How does the Masterpiece Mascara formula / brush separate and define lashes?
The iFX brush works in tandem with the Masterpiece patented mascara formulation to facilitate the precise brushwork required to evenly coat and define the lashes, framing the eyes beautifully. The bristles of the iFX brush can conform to reach lashes for precise definition from root to tip. The sleek and tapered brush has been engineered to enhance application for excellent control across the entire lash line - it is exactly the right size to reach the base of the lashes, with the flexibility to reach and define even smaller lashes, bottom lashes and those at the inner and outer corners of the eyes. This brush has also been designed to have superb surface contact with the lashes. This means the bristles penetrate into the lashes resulting in excellent combing and separation. Finally the Masterpiece Mascara formulation contains a purified mineral complex which promotes lash separation
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- Does Masterpiece Mascara last all day?
Yes, Masterpiece Mascara contains a flexible polymer hold system that helps gently keep lashes in place for hours, without smudging or flaking.
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- How does Masterpiece Mascara feel on lashes?
The bristles of the iFX brush are made of thermo plastic rather than nylon, so are extremely soft and flexible ensuring a smoother mascara application. As a result the brush feels gentler on the lashes than traditional wire brushes, which women tell us can sometimes feel harsh.
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- How is Masterpiece Mascara applied?
Apply Masterpiece Mascara using the iFX brush which contacts lashes and combs and coats colour evenly through from root to tip. Apply one coat for beautifully defined lashes or more if stronger colour is required.
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- Will I lose the separation / definition benefits if I apply multiple coats of Masterpiece Mascara?
No, Masterpiece Mascara's formula means you can apply multiple coats without sacrificing the separation and definition benefits. However, because the iFX brush is designed to reach and coat lashes from root to tip, you will find that you need to apply fewer coats than with a traditional wire brush mascara.
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- What shades is Masterpiece Mascara available in?
Masterpiece Mascara is available in Rich Black, Black Brown, and Deep Blue.
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- Is Masterpiece Mascara difficult to remove?
No, Masterpiece Mascara is easily removed using a gentle make-up remover or soap and water.
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- Is Masterpiece Mascara safe for contact lens wearers?
As with all Max Factor products, Masterpiece Mascara has undergone an extensive program of safety testing. Masterpiece Mascara is ophthalmologically tested, fragrance free and suitable for sensitive eyes and contact lens wearers.
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- Why launch a new mascara / mascara brush technology?
It can be challenging to achieve make-up artist perfect lashes. In particular, it can be difficult to reach, evenly coat and define lashes from root to tip - especially smaller lashes, bottom lashes and those at the inner and outer corners of the eyes. Max Factor has been at the forefront of mascara technology since the creation of its first wand mascara in 1958 and we're now launching the next generation of mascara applicator technology - Masterpiece Mascara - to meet women's needs for beautifully defined and framed eyes.
Masterpiece Mascara features the iFX brush, created with thermoplastic elastomer technology. The iFX brush has uniquely soft, flexible bristles, which contact lashes at their root and comb from root to tip. The iFX brush works in tandem with the Masterpiece Mascara formulation to facilitate the precise brushwork required to evenly coat and define the lashes in the inner and outer corners of the eye and those lashes in between
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- Why can it be difficult to coat the lower lashes cleanly and evenly with traditional wire brush mascara?
The lower lashes are about 30% shorter than the upper lashes, making it more challenging to apply mascara evenly to them. Although traditional wire brush bristle diameters begin at about 0.1mm, once the brush has been submerged in the mascara and pulled through the wiper, the bristles can wick together in large groups with an effective diameter significantly greater than 0.1mm. This can create large amounts of mascara on clumped bristles that lack the precision required for defining lower lashes.
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- Will this mean that all Max Factor mascara brushes will be replaced with the thermo plastic elastomer brush technology?
Women like to vary their mascaras for different occasions. Max Factor offers a range of mascaras so women can choose the looks and benefits that are right for them. Due to the flexibility of the iFX brush, Max Factor Masterpiece Mascara is ideal for women looking to frame their eyes by defining and separating lashes.
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