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Tell Me More


  1. What is the ultimate finish in a foundation?
  2. The ultimate finish in a foundation is its ability to effectively cover areas of skin which are blemished or uneven while not “blanking out” good skin areas but actually enhancing them.

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  3. Why is it so difficult to create the ultimate finish using traditional liquid foundations?
  4. Traditional liquid foundations are designed to easily flow across the surface of the skin. However, because they are thin, they tend to run into texture and catch on dry patches without covering them, which can make these problems more noticeable.

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  5. In what way does Miracle Touch transform upon contact with the skin?
  6. Miracle Touch transforms upon contact with the skin because the waxes in the formula which form a “soft mesh” melt with the temperature of the skin and release a silky liquid to glide across the skin, carrying ultrafine particles of cover and colour.

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  7. How is this an innovation compared to traditional foundation technology?
  8. Traditional foundation technology is either a thinner liquid emulsion which readily flows but can run into texture or thicker compact foundations with higher coverage but a more patchy, heavy finish. Miracle Touch foundation gives women another option – the lightweight feel and flow of a liquid with the optimal cover of a compact, all with a lightweight feel.

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  9. Why did you choose the name Miracle Touch? In what way does it deliver a miracle touch?
  10. We chose the name Miracle Touch because it captures the way that women feel about using this new foundation. They describe it as a real surprise – the way that it glides on, covers and yet feels so light, like a touch of magic.

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  11. Do I need to apply several layers of Miracle Touch in order to achieve the ultimate finish?
  12. No, you can achieve the ultimate finish with just one layer.

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  13. How does Miracle Touch feel on the skin?
  14. Women tell us it feels extremely lightweight, as if there’s nothing there.

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  15. Is Miracle Touch longwearing?
  16. Women tell us how delighted they are when they apply Miracle Touch in the morning and it is still there in the evening. The wax “fabric” of Miracle Touch helps keep the foundation where it was first applied.

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  17. Is Miracle Touch suitable for all skin types / tones?
  18. Miracle Touch is suitable for Dry, Normal and Oily skin types.

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  19. Is Miracle Touch difficult to remove?
  20. Miracle Touch can be removed with a water based make-up remover.

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